Trading education PLATFORM

London Trading Institute

COMPANY

LTI

ROLE

Product Designer

Tools

Figma

TIMELINE

1 Month

Project description

The goal was to revamp the London Trading Institute's website to improve the user experience for

different user segments: newbies, trading students, and professional traders. We aimed to simplify the

navigation, reduce clutter, and make it easier for users to find and enroll in the right courses while

maintaining the existing brand colors and identity.

The goal was to revamp the London Trading Institute's website to improve the user

experience for different user segments: newbies, trading students, and professional traders.

We aimed to simplify the navigation, reduce clutter, and make it easier for users to find and

enroll in the right courses while maintaining the existing brand colors and identity.

The goal was to revamp the London Trading Institute's

website to improve the user experience for different

user segments: newbies, trading students, and

professional traders.

We aimed to simplify the navigation, reduce clutter,

and make it easier for users to find and enroll in the

right courses while maintaining the existing brand

colors and identity.

Timeline

The project spanned 4 weeks as a freelance assignment, involving research, design, prototyping, feedback iterations, and final hand-off.

Background

London Trading Institute (LTI) offers a variety of trading programs aimed at different skill levels, from beginners to advanced traders. The previous website had a confusing navigation structure, repetitive information, and lacked simplicity. Our goal was to streamline the user journey, making the course selection process intuitive and reducing friction for users at all levels.

Process

This section covers the research, design, and implementation phases followed during the project.

This section covers the research, design, and implementation phases followed during

the project.

This section covers the research, design, and

implementation phases followed during the project.

Research & Planning

We conducted stakeholder interviews and calls to understand the user segments, including newbies, trading students, and experienced traders.

Personas were developed for each group, identifying their key tasks and pain points.

Newbies struggle with lack of knowledge, confidence, and overwhelming emotions. Their primary tasks involve learning basic trading strategies, risk management, and taking assessments.
Trading students are more confident but still seek guidance in intermediate and professional courses.
Experienced traders focus on making more money, building like-minded communities, and accessing advanced tools. Their pain points include overconfidence and emotional management.

We analyzed the current site map and identified issues such as confusing navigation, cluttered layouts, and lack of design simplicity. Competitor analysis helped inform our approach to categorizing programs and improving the user flow.

Design & Prototyping

We created a clean, user-friendly design with streamlined navigation, ensuring users could access programs with just a few clicks.

Key programs included:

1. Crypto Like a Pro (beginner course)

2. Associate Trader Program (beginner to intermediate)

3. Crypto Like a Pro Investing (intermediate to advanced)

Wireframes and prototypes were developed and iterated based on client feedback, ensuring alignment with the brand’s color scheme and visual identity.

Implementation

Throughout the process, we iteratively improved the design based on feedback from the stakeholder. We focused on delivering screens on time, making real-time changes to accommodate the client’s requests, and ensuring the final design was intuitive and easy to navigate.

Testing & Optimization

We continually tested the wireframes and prototypes, gathering feedback to refine the design. The final website ensured users could easily navigate through programs without confusion or

unnecessary clicks.

Solution

The revamped website provided a user-friendly experience for all trading levels:

The revamped website provided a user-friendly

experience for all trading levels:

Streamlined Navigation

Users could access programs without searching through cluttered menus.

Clear Program Information

All courses were displayed in a clear, concise format, reducing confusion.

Improved User Journey

he design addressed the specific needs of different trading personas, from newbies to

experienced traders.

Our Story
We wanted to showcase the value, the product will bring by mentioning the story behind and people behind london Trading Institute.
OUR COURSES
Show the courses upfront so that its easier for users to choose and compare whats best
for them.
Product Page
In this screen we wanted to give an overview of the product, mentors, syllabus and showcase the training videos and package available.
BOOK A FREE STRATEGY CALL
This is to make sure that the if users have any doubt about their choices they can have a one on one call to have better clarity.
Our Story
We wanted to showcase the value, the product will bring by mentioning the story behind and people behind london Trading Institute.
OUR COURSES
Show the courses upfront so that its easier for users to choose and compare whats best
for them.
Product Page
In this screen we wanted to give an overview of the product, mentors, syllabus and showcase the training videos and package available.
BOOK A FREE STRATEGY CALL
This is to make sure that the if users have any doubt about their choices they can have a one on one call to have better clarity.
Our Story
We wanted to showcase the value, the product will bring by mentioning the story behind and people behind london Trading Institute.
OUR COURSES
Show the courses upfront so that its easier for users to choose and compare whats best
for them.
Product Page
In this screen we wanted to give an overview of the product, mentors, syllabus and showcase the training videos and package available.
BOOK A FREE STRATEGY CALL
This is to make sure that the if users have any doubt about their choices they can have a one on one call to have better clarity.
Our Story
We wanted to showcase the value, the product will bring by mentioning the story behind and people behind london Trading Institute.
OUR COURSES
Show the courses upfront so that its easier for users to choose and compare whats best
for them.
Product Page
In this screen we wanted to give an overview of the product, mentors, syllabus and showcase the training videos and package available.
BOOK A FREE STRATEGY CALL
This is to make sure that the if users have any doubt about their choices they can have a one on one call to have better clarity.

Our Story
We wanted to showcase the value, the product will bring by mentioning the story behind and
people behind london Trading Institute.
OUR COURSES
Show the courses upfront so that its easier for users to choose and compare whats best for them.
Product Page
In this screen we wanted to give an overview of the product, mentors, syllabus and showcase the training videos and package available.
BOOK A FREE STRATEGY CALL
This is to make sure that the if users have any doubt about their choices they can have a one on one call to have better clarity.
Our Story
We wanted to showcase the value, the product will bring by mentioning the story behind and
people behind london Trading Institute.
OUR COURSES
Show the courses upfront so that its easier for users to choose and compare whats best for them.
Product Page
In this screen we wanted to give an overview of the product, mentors, syllabus and showcase the training videos and package available.
BOOK A FREE STRATEGY CALL
This is to make sure that the if users have any doubt about their choices they can have a one on one call to have better clarity.
Our Story
We wanted to showcase the value, the product will bring by mentioning the story behind and
people behind london Trading Institute.
OUR COURSES
Show the courses upfront so that its easier for users to choose and compare whats best for them.
Product Page
In this screen we wanted to give an overview of the product, mentors, syllabus and showcase the training videos and package available.
BOOK A FREE STRATEGY CALL
This is to make sure that the if users have any doubt about their choices they can have a one on one call to have better clarity.
Our Story
We wanted to showcase the value, the product will bring by mentioning the story behind and
people behind london Trading Institute.
OUR COURSES
Show the courses upfront so that its easier for users to choose and compare whats best for them.
Product Page
In this screen we wanted to give an overview of the product, mentors, syllabus and showcase the training videos and package available.
BOOK A FREE STRATEGY CALL
This is to make sure that the if users have any doubt about their choices they can have a one on one call to have better clarity.