Hi! I am Shifa, a Toronto-based User Experience designer
with 5+ years of experience designing intuitive human-centered designs that simplify technology and enhance everyday life.


Previously worked at Infosys & Wongdoody.
Hi! I am Shifa, a Toronto-based
User Experience designer with 5+ years
of experience designing intuitive
human-centered designs that simplify technology and enhance everyday life.


Previously worked at Infosys & Wongdoody.
Hi! I am Shifa, a Toronto-based
User Experience designer with 5+ years
of experience designing intuitive
human-centered designs that simplify technology and enhance everyday life.

Previously worked at Infosys & Wongdoody.
Finacle
UX/UI DESIGN
Digital Transformation of a Fintech Application
Reimagine and digitally transform the direct
banking modules so as to meet the demanding
market needs and provide banks a better
experience in servicing end customers.
Reimagine and digitally transform the direct
banking modules so as to meet the demanding
market needs and provide banks a better
experience in servicing end customers.
Reimagine and digitally transform the
direct banking modules so as to meet the
demanding market needs and provide banks
a better experience in servicing end
customers.




Levis
UX/UI DESIGN
Levi's Atlas Australia
Levi Strauss & Co. is one of the world's largest
brand-name apparel companies and a global
leader in jeanswear.
Our goal was to achieve a better visual design
for their Australian website.
Levi Strauss & Co. is one of the world's largest
brand-name apparel companies and a global
leader in jeanswear.
Our goal was to achieve a better visual design for
their Australian website.
Levi Strauss & Co. is one of the world's largest
brand-name apparel companies and a global
leader in jeanswear.
Our goal was to achieve a better visual design
for their Australian website.



Cummins
UX/UI DESIGN
Cummins Canada
Global Digital Center (GDC) at Cummins USA
designs custom digital tools for internal teams
and customers. I’ve worked on over 20 tracks,
crafting user experiences across multiple
applications for faster development.
Global Digital Center (GDC) at Cummins USA
designs custom digital tools for internal teams and
customers. I’ve worked on over 20 tracks, crafting
user experiences across multiple applications for
faster development.
Global Digital Center (GDC) at Cummins
USA designs custom digital tools for internal
teams and customers. I’ve worked on over
20 tracks, crafting user experiences across
multiple applications for faster development.



LTI
UX/UI DESIGN
London Trading Institute
London Trading Institute is the UK’s leading
provider of Forex education services and an
award winning managed fund solution service.
The goal was to revamp the London Trading
Institute's website to improve the user experience.
London Trading Institute is the UK’s leading
provider of Forex education services and an award
winning managed fund solution service. The goal
was to revamp the London Trading Institute's
website to improve the user experience.
London Trading Institute is the UK’s
leading provider of Forex education
services and an award winning managed
fund solution service. The goal was to
revamp the London Trading Institute's
website to improve the user experience.



Hi, I'm Shifa Rafeeque! 👋
I'm a User Experience Designer from Toronto, with 5+ years of UX and Product Design experience, focusing on creating accessible solutions through user research. My areas of expertise are developing design systems, leading UX workshops, managing teams, and advocating for accessibility.
If you'd like to know more about me or my projects, feel free to reach out!
I'm a User Experience Designer from Toronto, with 5+ years of UX and Product Design experience, focusing on creating accessible solutions through user research. My areas of expertise are -developing design systems, leading UX workshops, managing teams, and advocating for accessibility.
If you'd like to know more about me or my projects, feel free to reach out!



© 2024 – Shifa Rafeeque | UX Designer
© 2024 – Shifa Rafeeque | UX Designer
© 2024 – Shifa Rafeeque | UX Designer